Free Bets on Sky Bet

Sky Bet is operated by Bonne Terre Limited along with Sky Poker, Sky Vegas and Sky Bingo and is based in Alderney where it is licenced and regulated by Alderney Gambling Control Commission.

Bonne Terre Limited is wholly owned by BSkyB which is listed on the London Stock Exchange and is one of the UK's top 20 companies on the FTSE 100.

BSkyB has been involved in online gaming since acquiring Sports Internet Group, a small telephone and online betting company called Surrey Sports which included the website Planet Football and Opta Index. In 2002 Surrey Sports was re-branded to Sky Bet and the sports betting arm grew in 2006 after BSkyB bought 365 Media Group, which included online sportsbooks, totalbet and ukbetting.

Sky Bet also operates a telephone betting service based in Yorkshire and an interactive TV betting service via BSkyB's Sky satellite service.

Offers and Promotions

Sky Bet is giving customers a £10 Free Betm just for signing up. No need to make a deposit or bet with your own money, just register at Sky Bet and you'll get a £10 Free Bet to place on any single or each-way market in the sportsbook.

Sky Bet also operates an excellent Loyalty scheme which has recently been improved. The Loyalty scheme runs on a calendar month basis and gives Sky Bet customers the option of a £20 free bet every month or money off your Sky bill. Customers receive a Loyalty point every time they stake at least £10 in a day. At the end of the month, Sky Bet customers receive a free bet to the value of the number of Loyalty points earned, up to a maximum £20 free bet or £20 off your Sky bill.

Sky Bet boasts an exclusive dead heat offer, paying out in full on both winners in the event of a dead heat. In normal circumstances, the stakes are halved when two selections dead-heat, but Sky Bet customers receive full returns on both winners as non-withdrawable funds. The dead-heat bonus is available on win and each way singles placed on UK and Irish horse racing.

Horse racing punters will also get a bonus for successful forecasts and tricasts as Sky Bet will boost UK and Irish forecast returns with a 10% bonus and tricast returns with 15% bonus.

Every Saturday Sky Bet enhance the place terms in selected races. There will be an Extra Place race, when Sky Bet will pay on five places instead of four or four places instead of three, plus Better Place Odds when place odds will be increased from 1/5 odds a place to 1/4 odds a place.

Overall, Sky Bet offers and promotions provide customers with genuine added value and compliments some very competitive prices in the sportsbook.

Odds & Markets

Sky Bet offers odds for over 30 sports, including all major national and international sports with special betting markets for TV, Entertainment and Poltics.

Sky Bet's football betting service is especially impressive, with top rate prices on match betting markets and an un-matched variety of special betting based on topical football events.

The range of betting markets on the majority of sports covered by Sky Bet is almost as impressive with a great variety markets, good range of ante-post and topical special bets driven, no doubt by the breaking sports news on Sky Sports channels and websites.

The odds available are very competitive and a look across odds comparison websites indicates Sky Bet will often stand out with the best odds for well fancied selections.        

Website

Sky Bet website is plain and functional but deceptively rich in features. Registration is straight forward as is making a selection and placing a bet.

Online features include Sky Bet Video to watch the action, Sky Bet News Radio for audio commentaries and Sky Bet Xtra, a blog packed with betting articles on all major sports.

Sky Bet has recently launced apps for iPad, iPhone and Android devices, which not only allows customers to manage their account and place a bet, but will stream live action for many events when placing a bet of £1 or more.

Accounts can be held in a few currencies, British Pound, Euro, Australian Dollar, Canadian Dollar, Hong Kong Dollar, Singapore Dollar and United States Dollar and odds can be changed from fractional to decimal in account settings.

Sky Bet website can only be viewed in English, which will exclude a number of potential customers from mainland Europe and beyond.