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William Hill
William Hill is one of the biggest online betting and gaming companies in Europe and is one of the best known and most trusted names in the business with over 60 years bookmaking experience.
Our
William Hill
review
When William Hill set up as a boomaker in 1934, when the business had to be run 'behind closed doors' taking bets from telephone and postal customers.
Over the years, William Hill expanded the business to become one of the best known and mosted trusted names in the bookmaking industry.
In 1966, a few years after the legalisation of betting shops, William Hill began to build an estate of high street shops and continued to expand its retail interests to eventually become the UK 's biggest bookmaker with around 2300 shops, after acquiring Stanley Leisure PLC in 2005.
William Hill moved into online betting with the launch of its first online sportsbook in 1998 followed in 2000 by its online casino.
The company was listed on the London Exchange on 2002 and William Hill PLC has continued to develop with over 16000 employees and 2009 turnover exceeding £15 billion.
In 2008, William Hill completed a massive overhaul of its websites and re-launched as William Hill Online, with Sports, Poker, Casino, Bingo and more recently Day Trader offering spread betting on the world's financial markets.
At that time, William Hill transferred the sportsbook and fixed odds games to Gibralatar where it is licencsed and regulated.
William Hill is now established as one of the top three European online betting and gaming companies with over 1 million customers in over 175 countries worldwide.
William Hill has an introductory offer of a £25 FREE BET for new customers. When signing up you'll need to remeber to enter the promotion code, F25 then after placing your first bet, you will receive a FREE BET to the same value as your first bet stake up to £25.
William Hill also offers Bets Odds Guarantee for all UK and Irish horse and greyhond races. If you take an Early Price or a Board Price and the SP is bigger, William Hill will pay you the SP.
William Hill will also give you a welcome bonus for tryingthe Bingo, Poker, Casino and Games section fo the websites with regular prize competitions.
For the 2010/11 Football season, William Hill is running a Fantasy League with £10,000 worth of prizes at the end of the season plus monthly prizes.
William Hill offer one of the most comprehensive range of betting markets available with odds for over 30 different sports, a huge depth of betting markets, Live In:Play betting and any amount of special bets and novelty bets.
Odds are very competitive and William Hill can be relied upon to be among the first to price up Ante-Post markets. Its odds compilers are not afraid to offer up a stand out price and William Hill will accept some pretty big bets before the odds disappear.
There is Poker, Casino, Games, Bingo to choose from and William Hill recently added its Day Trader section offering spread betting on the foreign currencies, commodities and financial market indices.
The William Hill website has a unique home page lay out that looks very professional and loads quickly.
Live In:Play betting dominates the home page and upcoming racing and sports are prominently featured before a list of upcoming televised events. Navigation to the huge range of sports betting markets is simple, with links prominently displayed at the top of the page.
Registration and placing a bet is very straight forward, just as you would expect from one of the best betting websites around.
The odds can be displayed in fractional, decimal or American format and the site can be viewed in 23 different languages.
The In:Play console is very fast to load and is very impressive in its ease of use and betting choices.
William Hill provides some great additional features; with Racing Post form, stats, trends and results available with each list of race runners, audio commentaries are available along with the ability to watch the race live if you place a bet of at least £1.
There are in-depth football results, league tables and stats which can be lauched from the chart icon next to each football game and pitchsie stats for live games provided by opta. The results tab on the home page will give you access to settled results for all sports.
William Hill provides one of the best Live Sports Streaming services available from online sportsbooks, WHTV is free to view and just requires you to log in to watch any of the football, tennis or volleyball games streamed.
William Hill have recently upgraded mobile betting, its mobile site is now optimised for iPhone and Android devices. It can be viewed on any internet enabled mobile phone and there is a java application available to help improve navigation for suitable phones.
William Hill provides 24/7 customer support via a toll-free telephone number for UK customers, there's a local number for international callers and live chat. Customers can email William Hill from the online form which can be found by clicking through the help link.
It feels that William Hill expect most customers will find answers to their questions from the online FAQ, it is quite thorough but finding the help resources isn't too easy and contact details take some finding.
However, during registration and managing your account, you will see the telephone numbers and chat options should you need them.
William Hill has been in business since 1934 and is one of the most respected bookmakers around. The company is now listed on the London Stock Exchange and is in the top three betting and gaming operations in Europe.
William Hill has a wealth of experience in bookmaking and its online customer base is over a million strong. It uses up to date security features and you can be assured your transactions will be safe and secure.
It is regulated by the Gibraltar Regulatory Authority and affiliated to IBAS (Independent Betting Adjudication Service) which assures fair play for all its customers.
William Hill provides a robust betting platform with a wealth of features that is up there with the very best betting websites.
The company offers a pretty good introductory offer and some interesting promotions, but not the best.
The range of betting opportunities is excellent, the odds are very competitive and you can get a decent sized bet, so overall there is some great value to be found betting with William Hill.
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best free bets rating
9
out of 10
Introductory Offer
£25 FREE BET
Place your first bet with William Hill and receive a FREE BET to the same value up to a maximum £25.
Quick facts
William Hill was founded in 1934, it has been listed on the London Stock Exchange since 2002 and operates across three different channels; retail (betting shops), online and telephone.
William Hill operate over 2,000 betting shops in the UK and Ireland processing over 1 million betting slips every day.
The telephone betting service includes a text betting service and the William Hill call centres can handle as many as 600 calls at the same time.
William Hill Online is the leading online gaming and sports betting business in Europe serving customers from over 175 different countries.
The good
- Vast number of betting opportunities
- Excellent In:Play console
- Free Live Sports Video streams
- Competitive odds
The bad
- Not many special offers
- Access to contact details
Contact information
Name
William Hill
Established
1934
Country
UK
E-mail
customercare@williamhill.co.uk
Telephone
08000856296 (UK)
Customer Service
Support Quality
Very Good
Has 24/7 Support?
Yes
Speed
Very Good
Knowledge
Very Good
Friendliness
Very Good
William Hill
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