Free Bets on Blue Square

Blue Square was acquired by Betfair in April 2013, this article provides information about productes and services provided by Blue Square before the aquisition.

Our Blue Square review


Blue Square was launched in May 1999 and is one of the UK's leading online betting services. It was one of the first companies in the UK to venture into online sports betting and has developed its traditional bookmaking services to offer all aspects of internet gaming.

Blue Square was originally owned by the Intercapital Group Ltd (ICAP) until it was acquired in 2003 by the leading UK leisure and entertainment group, Rank whose ventures included casinos, bingo clubs and online gaming.

Blue Square has been integrated with Rank Interactive Gaming to become a major player in online gaming with a combined customer base of over 750,000.

Offers and Promotions

Blue Square is offering a £25 FREE BET to new customers, place your first bet of at least £5 on a selection(s) at evens (2.0) or bigger and receive a FREE BET of the same stake, up to a maximum £25 FREE BET.

Throughout the football season, Blue Square has been offering to refund stakes on losing correct score and goalscorer bets on televised Weekend Premier League games that end 0-0.

Blue Square members can enter the weekly caption competition with a £100 FREE BET prize for the person who submits the funniest caption.

It doesn't make a song and dance about it, but Blue Square will also run special daily horse racing promotions boosting the SP with SP Plus, bonuses added to winning forcasts and tricasts and enhanced place terms on each way bets.

Blue Square has a VIP program offering cash back, FREE BETS and tickets for VIP events. membership is by application to the dedicated VIP team.

Odds & Markets

Blue Square offer odds for around 20 different sports and has a decent amount of betting markets to choose from for each sport.

The list of sports is not comprehensive but covers all the major interest activities and events with Blue Square's football and racing offerings its strongest areas.

All the top European Football Leagues and competitions are covered and Blue Square provides a great selection of betting markets, although there is little on offer beyond the boundaries of Europe.

Betting margins suggest customers will get good value, however Blue Square tends to be conservative in its opinions and will rarely offer the stand out odds on fancied selections.

Blue Square offers In:Play betting on a good selection of sports, the Live Betting console is impressive and it includes a Live Diary showing events for one week ahead.

Tote pool betting is available at Blue Square and there is always a choice of odds for special events such as TV awards, TV shows, the weather and other topical interests.

Blue Square's website offers poker, casino and slots as additonal betting options and there is bingo hidden away in the games section.


Blue Square appears to do a lot of work to keep the website up to date and you can expect to see minor tweaks, improvements and additions on an ongoing basis.

The result is a nice clean interface and the Blue Square site always appears fresh while maintaining a familiar feel for navigating around the website.

The site is generally very quick to load, navigation is a breeze and registering with Blue Square is straight forward. Placing a bet is quick and easy, there is nothing about the basic process to hinder even the most inexperienced online gambler.

The Live betting console takes a little to 'build' but once loaded it handles odds changes and bet pacement well.

The home page offers current live betting and displays the upcoming events for a number of sports, even when they won't be played for a few days.

Blue Square brings some nice features to the website; the Racing iCard is a great resource for results, statistics, trends and watching race re-runs, the scores/results link will keep you up to date with livescores for a host of sports events and there are some useful stats to be found for some of the sports covered.

The blog will keep you informed of promotions and features regular previews of football and major American sports.

Blue Square provides live audio coverage of horse racing and sport, you can watch live racing video but sadly there are no live sports video streams.

Blue Square has an optimised mobile version of its website which is accessible to any internet enabled mobile phone including touchscreen handsets. It has also developed an iPhone app which gives members an enhanced experience including access to games.

Although traditionally UK focused, Blue Square will accept accounts from around the world (subject to national laws, of course) and accounts can be opened using the following currencies; GB Pounds, Euros, Australian Dollars, Canadian Dollars, Japanese Yen, Singapore Dollars and US Dollars.

Deposits can be made with UK and non-UK debit/credit cards also Moneybookers, Neteller and Ukash.

Customer Service

Blue Square provides 24/7 support and advisors can be contacted by toll-free telephone or Live Chat from the website, you can also make contact by email.

The online Help Centre is comprehensive and very informative, we found it to be very well thought out and answered all our questions.


Blue Square has been operating online for over ten years and is one of the longest established UK online bookmakers.

The acquisition by the Rank Group has elevated Blue Square to becoming a major player in all areas of online gaming, with more than 750,000 customers, we'd say its credentials are good.

Blue Square is licenced and regulated by The Aldernay Gambling Control Commission and is a member of IBAS (Independent Betting Adjudication Service).


Blue Square will offer some decent value with its competitive margins despite rarely taking a 'risky' stance with stand out odds. The introductory offer might not hit you as knock out either, but for the many recreational punters it does offer excellent value.

The website is good with some very nice features and 24/7 support is another positive. It is a shame there is no live sports streams but still, Blue Square is a very good choice for UK based and English speaking players.

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best free bets rating

8 out of 10

Introductory Offer


Blue Square will match your first bet with up to £25 FREE BET. Just stake at least £5 on selection(s) at evens (2.0) or bigger and Blue Square will credit your account with a FREE BET.

Quick facts

Blue Square was established in 1999 and has developed a range of interactive fixed odds betting channels such as internet, interactive TV, WAP and telephone.

The company was acquired by Rank Group PLC and created an online gaming operation that includes sportsbook, casino, poker and slots with over 750,000 customers.

Blue Square has offices in London and is licensed and regulated by The Alderney Gambling Control Commission.


The good

  • £25 Match Bet
  • Regular Bonuses
  • Special Mobile Offers

The bad

  • Conservative odds
  • No live sports video streams

Contact information

Blue Square
08005870500 (UK)

Customer Service

Support Quality
Very Good
Has 24/7 Support?
Very Good
Very Good
Very Good
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